Galaganov Vadim biography
They talked about the inside of the Russian gloss, as well as about the conflict with the former editor -in -chief of Elle Ekaterina Mukhina. How photographers refused to shoot for Russians due to the special operation of Elena Serova: there were times when it seemed that there would be no magazine Pose magazine, which Vadim Galaganov launched with the team shortly before the special operation.
The new glossy publication worth six thousand rubles was violently discussed in Telegram. There were problems with a lawyer, with an art director. Then three foreign photographers did not send us filming. One canceled cooperation the day before at night. It was when something happened in politics. Vadim Galaganov: The very famous photographer Mariano Vivanko took us a chic story, crazy.
But we don’t watch the news ... And suddenly he tells us that he does not give us a photo shoot. Something happened there. Then the photographer Greg Cadal was supposed to shoot in New York for us, gathered a film crew, the mudboard was luxurious. We thought: "Lord! We will appear with such a story - people will be stunned." And at night he called me and said about the performance at the UN Security Council.
What is the performance? What owls? We did not understand what he was talking about at all. Members of the film crew - makeup artist, hairdresser and assistant - said they would not shoot for the Russians. The photographer and stylist were ready to shoot. But how without other participants in the filming? Vadim Galaganov: We decided to launch the magazine before the special operation, but the work on it began just after the beginning of it, March 5.
And hell began. The photographer flew, the model flew, everything flew away, everyone ran away. While everyone was sobbing and said that they were ashamed that they were Russians, we turned off the television and telegram channels. In our heads we had chic music, chic films, and we worked on our product. While we are creating this product, let people cry, suffer, scour each other. We are against what was announced on February 24th.
But to fall into the abyss, sorry, with the rams who are used to the fact that heavenly apples are falling from the sky, they used to walk in Zara and the poor-unchanted remained with a bare ass-this is ridiculous. I was asked to undress for a portfolio. Can you imagine how difficult it is to undress Renata, which itself leads the entire process, itself sets light on the site? I studied all her dossier: what loves, what he does not like, where he goes, where he does not go.
She was flint. During the conversation she answered quietly and monotonously, even alcohol did not help, which was on the shoot. And then there should be the last frame on which the renata must be stripped out. I smiled like a Cheshire cat and asked her to lie beautifully on the couch naked. I explained that we are a male magazine, that we want to show readers a beautiful actress.
She smiled and said: "Your gaze tells me that you need to undress, but with one condition, if you are also stripped." Well, I undressed. As a result, the three of us remained on the site - I, Renata and the photographer. Only a photographer was dressed. And Snezhanna is friends with Katya. When I was fired from GQ, Katya called me to Elle. And Elle is rather zucchini.
When you were upstairs, you don't want to slide. I was persuaded. As a result, I agreed to become a fashion director. We made a good product, but it was unfinished. Because after all, the main editors should be people who write correctly and beautifully.
She spoke about our friendship in public and on camera. And in life everything was wrong. I had an informant in Elle-a secretary girl. I paid her 10 thousand rubles so that she wrote down on the recorder everything that is happening in the editorial office when I am not, and I sent all this to me. I heard Katya said that I was not a fashion director there and I will never, it is only on a piece of paper.
And that I am a drug addict and an alcoholic. After that, I still worked with her for two years. I would put them on one level, just faced completely different tasks. Alena Stanislavovna launched an incomprehensible publication for people who saw the Burda magazine maximum. It was generally not clear for whom and why it was needed. Vika had another task, gloss needed a supermenser, and she coped with her task one hundred percent.
Why Vogue depreciated under Masha Fedorova Elena Serova: Masha Fedorova was a completely media face, she clearly understood how to control the hype, how to star and glow. I believe that the Russian Vogue has depreciated with Masha Fedorova. He wanted to form social ladies. There was a story behind every dress, it was not just clothes. Readers were introduced to designers, artists, dancers, composers.
Under Masha, it just became souvenirs for everyone. Vadim Galaganov: Masha went along the light path of glamor. Pasha Volya, the stars of show business began to appear in the magazine ... Why the Russian Vogue was a start for Elena Serova novice models: we were given several novice models to try them: whether they would come or not. And in return they gave some top models for filming.
Vadim Galaganov: Models, when they go to the castings later, say: "I starred in Vogue." No one asks in which Vogue, Russian or not. It’s how to say that you have Mercedes, but not to say what year.And we were like experimental mice: we’ll try on Russians, and then we will take it too, if possible. How Russian Vogue made Irina Shayk Supermodel Elena Serova: Ira really wanted to in Russian Vogue, Vika [Davydova] did not want her, because she, like many, had a prejudice that she was a linen model.
She was not perceived in gloss, and Ira really wanted to get into a fashion stream. The only place where they could take her was Russian Vogue. Ali was sure that when he met Vika, he would immediately fall in love with Ira. I personally fell in love with Ira Shake 30 seconds after meeting. You fall in love with it instantly, it has monstrous charisma. Vadim Galaganov: I just don’t know such people, it’s hard to describe.
She is smart. She scans the set and understands what they want from her. After working with her, I was ready to drink water from where she washed her legs. When I look now at Ira years later, I understand that it, like expensive wine, is getting better and better every year, everything is tastier and more expensive.