Citroen Andre Biography

Andre Citroen: a genius of marketing or a talented engineer? It was he who transferred Europe from horses to cars, invented a service book and first introduced the front -wheel drive. And it was Andre Citroen who was the first to lit an advertising inscription on the Eiffel Tower and gave a powerful creative charge of the same name, the models of which have been distinguished by extraordinary originality.

So who was this legendary person, the genius of marketing or an outstanding engineer? When they say that the Citroen brand has Ukrainian roots, many raise his eyebrows in surprise. After all, the founder of the brand Andre Gustav Citroen was born in Paris on February 5, everything is for sure. But the father of the future car tycoon - Levy Citron Leva Qitron is a Dutch jewelry merchant, whose family moved to Europe from Odessa.

With lawns and artificial waterfalls. It is located just at the place where the Citroen plant was the production of artillery shells in the year. And when, after the First World War, the need for the shells disappeared, this plant was converted to produce cars. And we can say that the automobile plant was so well charged that in the United States Andre Citroen is called today, not otherwise than the French Ford.

Indeed, in fact, it was Citroen who transferred Europe from horses to cars. So the transition from ammunition to the car was not only a powerful, but also an accurate shot.

And it was at the Citroen factory that a real Parisian car fashion was born. But about everything in order. The answer to the question: “Why did it all start with artillery shells? After graduating from the Paris Polytechnic Institute in the year, summer Andre received the military rank of artillery lieutenant. In M Andre Citroen was drafted into the army, for the First World War.

And here he literally felt the lack of artillery shells on his own skin. Citroen proposed to the French government and presented a plan to build a plant that will produce shells per day. His project was adopted, and after 6 weeks, factory corps appeared on the Zhavel embankment. It is where the Andre Citroen Park is located today. The Citroen plant produced 55 thousand at the end of the First World War, Andre Citroen finally had the opportunity to carry out his great as he himself called the project for the production of a popular serial car.

The transition from shrapnel to cars was also not an accident. Even in the year, before the army service, Automobiles Mors invited Andre Citroen to its plant for, as it is now called, optimization of production. And Citroen in just a couple of years increased the production volumes of cars before pcs. LEFT Right to the further development of production was prevented by the First World War.

And development could be serious. After all, even then Andre Citroen studied the American technology for the production of cars on the conveyor. They even say that Monsieur Citroen brought from the United States several cars that were subjected to various tests, and were repeatedly dismantled and assembled during tests for conveyor assembly. So that the nickname Andre Citroen “French Ford” appeared not at all by chance.

LEFT The Great Project Evolution of the Citroen logo after the end of the First World War Andre Citroen had money earned on the supply of artillery shells, there were original ideas and the latest American technologies. That is, almost everything necessary for the production of cars. And the emblem of the new automobile brand - the double chevron was painted by Andre Citroen before the war.

During one of the trips to Poland, Masha Kleinman Citroen acquired a patent for the production of chevaric gears and chevry mechanisms there. Chevrony gear provides a more smooth and quiet move compared to conventional gears. And choosing the emblem of the brand, Citroen wanted his cars to be associated with comfort. And this was the first car in Europe, assembled on the conveyor.

He had an electric starter, lanterns and a spare wheel and was able to develop speeds of up to 40 miles per hour. Before the appearance of Citroeon Type a, only very wealthy people could allow themselves to travel in their own cars in France and Europe. Citroen broke this tradition. At that time, 30 cars a day drove out of the Citroen factory gate.

By the way, cars at this factory were produced until the xs of the last century. On Citroen cars, a steel -carrying body appeared for the first time. And the engine, for the first time in Europe, began to be installed on damping mounts, which helped minimize vibration and increased comfort. In Citroen, already in those years, they even waved to the automatic gearbox.

At that time - a technical miracle. In the year, Andre Citroen developed the first real SUV. To demonstrate its capabilities, 5 Citroen P17 cars on a semi -zenid move were sent to conquer the sugar desert. And they crossed it in 20 days. And then - in M, the modernized Citroen P17 for days arrived from Beirut to Beijing. These were the first advertising, as they are now called auto -wires.Left Right one of the main inventions of Citroen is front -wheel drive, translated - Traction Avant.

That is what the first front -wheel drive car that appeared in the year was called. The novelty was elegant, very comfortable, and easily controlled. Traction Avant had a torsion suspension, an original steering mechanism and drum brakes with hydraulic drive. The car turned out to be incredibly popular, and over 23 years of its production more cars were produced.

This was the world's first car that was developed not by a car designer, but by a professional artist and sculptor. His name was Flavio Bertoni. In practice, to show the reliability of his cars, Andre Citroen actively began to hold advertising races. And some Citroen models began to participate in motorsport. This race lasted day and proved the reliability of Citroen cars.

In parallel, a record of a continuous race was set. Subsequently, “Little Rosali” set an international record and world records. And also laid the foundation for the victories of Citroen in motorsport. Left Right Father of Marketing about the Paris Automobile Fashion, in fact, is not as simple as it might seem. To become a mod legislator, it is not enough to say, to put it mildly, to have an enterprise in Paris.

You need to promote your products. And Andre Citroen did it so masterfully and virtuoso that he is considered rightfully the father of car marketing. After all, it was he who was the first to guess and realized such an obvious advertising move today. The luminous inscription Citroen shone not somewhere, but on the Eiffel Tower. There were thousands. It was Andre Citroen that belongs to the idea of ​​an integrated approach to the car.

It included not only production and sale, but also service, technical support, car repair, and lending to their purchase. In theory, Monsieur Citroen created one of the first catalogs of spare parts, a standard guide to the car service and the warehouse of spare parts. He also introduced the after -sales service of Citroen cars, which provided a guarantee for a car for 1 year.

And a free inspection of the car after running in the 1st TO. It is Andre Citroen who should be grateful to the children and collectors of car models around the world. In the year, he was the first to come up with small copies of serial Citroen on the scale, and, as well as toy pedal and electric Citroen for children. Subsequently, whole garages for models appeared, gas stations and service stations for them.

Since childhood, the child had to know which car he would drive. LEFT Right even say that thanks to Andre Citroen, the signs of the turns of the turns in France received two instead of the usual arrow of the same arrow. As on the Citroen emblem. By the end, Citroen had become one of the most successful automakers in Europe. In the year, almost thousand came off the assembly line.

In the year, the French government awarded Andre Citroen a star of the great officer of the Legion of Honor. Not only for his merits to France, but also for his contribution to civilization and world progress. Left Right Andre Citroen died in a year. But the powerful charge that he laid in a car brand under his name still works. After all, Monsieur Andre Citroen wanted the car to turn into a working tool, and the independence of movement to become accessible to everyone.

This year, Citroen celebrates his summer anniversary. In the history of this brand there are still many outstanding achievements, which we will definitely talk about in the near future. Stay with us!