Biographies forbs

For 37 years, Forbes created a gloss, bringing a hundred thousand net profit a year, his extravagant son turned the publication into an entire empire, and the founder's grandson made Forbes a recognizable brand around the world. The history of the publication, within a century investing in the income of transnational corporations and carefully protecting his own, is in the material of “Real Time”.

Forbes began as a set of texts for 75 cents per week Berty Charles Forbes was born on May 14 of the year in a small settlement of New Dir in the northeast of Scotland. He was the sixth of ten children of the storekeeper and tailor Robert Forbes and his wife Agnes Moir. The family was not in poverty, so the young Forbes was able to get primary education, and at the age of 13 to start attending an evening school at the University of Dundie.

From an early age, Bertie dreamed of a career as a reporter’s career, the boy independently studied stenography and already at 14 tried to get a job at the local newspaper Peterhead Sentinel, responding to the vacancy of “Compositor”. Forbes suggested that we are talking about the “composition” of news stories, which could become a start in his journalistic career, but the publication needed-only a set of texts were required, and a teenager could hardly count on something more without work experience and significant education.

Realizing this, he agreed to a meager salary of 75 cents per week and began to fill in knowledge gaps, counting on an early increase. The young man’s zeal was quickly appreciated: already in the year he got the place of the younger reporter in the Dundee Courier newspaper, and soon began to write notes for Weekly News, illuminating all city news - from murders investigations to swimming competitions.

Very quickly, Bertie receives an increase - first to the senior reporter, and then to the editor, while studying at the University College of Dundie. In the year, the summer young man makes an unexpected decision: he moves to the English colony - South Africa - South Africa, namely to Johannesburg, to take the position of senior reporter in the local "white" publication Johannesburg Standard.

According to some biographers, Forbes made such a spontaneous decision due to unrequited love: wanting to break off the connection with all the usual and ordinary, he chose the most distant corner of the earth, where he could climb. One way or another, in South Africa, in the territories that are just beginning to recover from the colonial war with the Britain of the First Anglo-Broke War, he stayed for two whole years.

During this time, Forbs managed to work at once in several newspapers, including the notorious Rand Daily Mail, later famous for the whole “white” edition, which recognized the “blacks” for people on whose pages the horrors of apartheid were described. In the fall of the year, Berty Charles Forbes returns to Scotland, and in August next year leaves his home forever. Already an experienced summer reporter decides to go to the "largest newspaper city in the world"-New York.

Hurst is known almost as the founding father of the scandalous, populist journalism, the founder of the Yellow Press and the creator of one of the world's largest Hearst Communications media conflicts. Photo by Wikipedia. Here, a young specialist demonstrates an unusual ability to write not only about business news, but also about the individuals standing behind them.

Forbes's reputation is growing, and when the London newspaper Financial Times offers him a job, he refuses it, provided that the Journal of Commerce will make it the editor of the financial department. In addition to new duties, he is offered the opportunity to write a regular author's column for the magazine. In the year, Forbes joins the newspaper trust of the media Magnat William Randolf Herst as a special observer, which could be considered a tremendous achievement and recognition of the merits of yesterday's poor emigrant.

Already at the beginning of the 20th century, a lot of work for a reporter meant a lot - the tycoon always sought to give his newspapers the best authors, the ambitious and talented Bertie Charles Forbes turned out to be the best candidate. After leading columns in numerous newspapers of the trust, he got huge audiences and in several years acquired a reputation as one of the most professional business journalists of his time.

In the year, he becomes the editor of the financial department of the New York American. Forbes's fees grew as his authority grew: by the year the annual income of the reporter exceeded a hundred thousand dollars. Despite this, in September, he leaves the New York American to establish his own business publication, although he does not tear relations with a magnate - for up to a year Forbes will continue to be published with Herst as a key columnist.

The take -off and great depression relying on a constant income from Herst, loans from numerous investors, the connections with whom were established in journalism over the years, Forbes founded a new business magazine to which his name - Forbes. The first number worth 15 cents per copy is released on September 15 and in the next few years is produced once every two weeks.The early Forbes was written largely by Bertie Forbes himself and offered a rather original combination of content for his time.

The feature of the magazine was the compilation of a kind of portfolio of the American business elite in each issue, the disclosure of the market and numbers through living stories that later became legendary personalities. In addition, on the pages of Forbes, analytics of business trees and the economic situation in the States, caustic journalistic investigations of corruption violations and other frauds of large enterprises were printed.

By the year, Forbes magazine became the leading business publication of the country. Everything changed dramatically in the year - the black strip came in the life of the American and then world economy, the time, which included in history textbooks as a great depression. Cardinal changes could not help but affect Forbes. Bertie Charles Forbes was a non-trivial analyst, he felt that the market was getting out of control, this was proved by the fact that a few months before the “black Thursday” on the pages of the magazine, he warned his readers: it was the perfect time to get rid of debts-to close his portfolios of high shares of borrowed funds and abandon investment.

So the most destructive wave of the crisis did not affect the capital of Forbes and his business. But still, the publisher was mistaken with one forecast. A few months after the October fall in the exchange, the businessman suggested that the worst was already behind, and prematurely bought shares at their new basic prices. When the market continued the fall in the following months, Forbes magazine joined the rest of the poor part of the country.

To keep the publication afloat, for the beginning of the 10ths, Forbes invested all his fees received from the columns in Hurst newspapers to his magazine. According to the official legend, he answered the magnate that the contents of the magazine for him were a chance to preserve the only independent publication of America. Birth of competitors: Business Week and Fortune Economic crisis was not the only source of problems that Forbes faced at that time.

In the year, two new competitors of Forbes magazine entered the American market: Business Week and Fortune. The first issue of the relevant publication for business managers of Business Week was released a month before the Black Thursday and quickly seized a niche of business news, weekly releasing reports with the most relevant information agenda. Fortune Henry Lewis who had already belonged to Time and Sports Illustrated by that time, which appeared a year later, immediately began to position as an analytical publication and won a reputation thanks to a deep analysis of the activities of American corporations.

The appearance of such strong players could not but affect Forbes: by the year, advertising in the publication was reduced by almost five times, to the pages a year, and its circulation of thousands of copies put the magazine in third place: the championship captured Fortune with thousands of copies, the Business Week with a circulation of thousands of copies was firmly strengthened.

Forbes realized that his publication required a serious reboot. To save the magazine, he held serious personnel permutations: he hired and fired a number of managing editors and translated the focus of the magazine from finance and the stock market to a wider theme. Bertie Charles Forbes with his wife Adelaide Stevenson and children. Photo: Forbes Malcolm Forbes and the American dream after the end of World War II, the entire American economy was going through, after it grew and strengthened its Forbes positions.

In the year, the circulation of the magazine jumped for 26 thousand copies, the second generation of Forbes gradually began to enter the family business. By that time, the summer heir had already graduated from Princeton University, spend several years in the ranks of the American army, get a number of awards for military exploits, wounding and quit the rank of senior sergeant.

Upon returning to the states of Malcolm Forbes, like many of his peers from influential families, he became interested in politics, served in the Senate of New Jersey, cherishing the dreams of the governor's chair and simultaneously helping his father in Forbes. But in the year, Malcolm Forbes, as a candidate from the Republicans, lost the election to the current head of Democrat Robert Meiner and decided to end a political career, focusing on the family business.

Even while working in the Senate, Malcolm began to change Forbes's face. Later, Malcolm insisted that his father hire his own staff and refuse outsourcing. They had five sons: Bruce, Malcolm, Gordon, Wallace and the Younger - Duncan, who died in his youth in a car accident. When on May 6, Berty Charles Forbes died, the magazine’s ownership was divided between Malcolm, Bruce and two other brothers.

After the father left the main load on managing the magazine, the older brothers - Bruce and Malcolm Forbesa took over. In the years, Forbes began to hire professional researchers and analysts, introducing a kind of mandatory fact-glass for his reporters.The publication became an increasingly reliable source of information, the circulation grew, Forbes won an increasing audience among the top management of large companies and investors.

In June, the senior heir is already Forbes Inc. Bruce Forbes died of cancer at the age of 48. Malcolm immediately bought the share of his brother’s widow. Then he persuaded to sell his shares and younger brothers, Gordon and Wallace, ultimately gaining full control over an actively developing company. According to the publication itself, by the third quarter of the year, Forbes overtook the Fortune in circulation, which by the end of the year amounted to thousands of copies.

True, another competitor, Business Week, has already exceeded thousands of copies. Malcolm became a lively embodiment of the image of the ideal hero of his magazine: successful and attractive. Photo Forbes. He set new trends in consumption and luxury, focusing on them, the rich were forced to advertise the magazine for the willy-nilly. It was then that Forbes becomes a legendary brand, the personification of the “capitalist paradise”.

The childhood of Malcolm passed during the great depression, the Fores' family then lived extremely modestly, putting each extra center into business. Having become at the steering wheel forbes, he seems to be “breaking away” over all youth years - Malcolm collected and flaunted luxury objects, works of art, bought up elite real estate, yachts and rolled noisy parties with the participation of governors and famous businessmen.

The entrepreneur showed himself to be a super -rich PR man: he turned every publication into an advertisement for his magazine. Of course, the Malcolm Forbes and failures are on the account of Malcolm. For example, in the year, a year after the opening, the version of the magazine in the Arabic language was folded, the Forbes restaurant guide was not existed even for a year, and some of the objects of elite real estate, bought up for leasing, also did not bring income.

But in general, the time of Malcolm in Forbes can safely be called the "golden age" in the history of the brand. By the year, the circulation of the magazine reached thousands of copies, overtaking Fortune and almost equal to Business Week. In M, the circulation overcame the bar in thousands of copies. International expansion, entry “into the number” and many questions of Malcolm Forbes died in February in a dream from heart arrest, leaving three heirs-Malcolma Jr., Timothy and Christopher.

All three - graduates of the universities of the Poyshch League, have been devoted to family business since childhood, but Malcolm Stevenson Forbes burdened the most to the magazine business. Since he still avoided his first name because of confusion with his father’s name, the general public knows the current president and general director of Forbes Inc. In the third generation of Forbes-publishers, the company began to hire third-party managers to manage an overgrown empire, although family members still own the assets and shares of securities Forbes Inc.

It is known that at the moment all three heirs of Forbes, the youngest of which turned 68 years old, occupy leading positions in the company and own stake packages, the face value of which is not disclosed. At the beginning of X brothers, Steve brothers were more relevant hobbies, in addition to Forbes. After graduating from Brown University, Timothy for many years was an independent producer and a documentary screenwriter.

Christopher inherited from his father a craving for collecting and after his death took control of numerous collections of luxury items. Therefore, it is not surprising that Malcolm Forbes left the control package of shares to his eldest son - Steve, who worked for many years in the company and by the end of the Forbes Inc. by the end. Steve Forbes as the head of the family business was remembered by two things: international expansion and a successful call in the digital age.

In March, the Japanese edition of Forbes was represented, a year later, a business gloss debuted in China in cooperation with the Hong Kong Morningside Business Publishing. At the beginning of the zero versions of the publication in local languages, they were released in Korea and Russia, Israel, Turkey and Poland, in Dubai, the Forbes editorial office began to be based. The company expanded its American heritage: in the year the quarterly historical magazine American Legacy was launched, and in M ​​Forbes it displays its own show to the cable television channel Fox News.

In the year, the magazine first presented its legendary list of the largest companies in the world - Forbes in parallel with the Extension of Forbes involuntarily gets into the general battle of paper and the Internet. In the middle of the X, the company begins to create an online representative office, gradually “transporting” its magazines to the network. However, by the beginning of X, the general crisis of business publications and the reduction of advertising budgets are also reflected on Forbes.

In addition to the crisis in the market of the Forbes business press, it also suffered from expenses to the election campaigns of Steve Forbes. The current head of Forbes Inc.